Established in the Auzene Valley near St Sauveur de Montagut, Adolphe Tinland was a young entrepreneur eager to help his native Ardeche to benefit from the industrial expansion. He created a silk yarn factory which was powered by the river
The business was then handed to his son Gaston and to the three following generations.
Between the beginning of the 20th century and the First World War, Paris was known to be the cradle of fashion to the rest of the world. As soon as the war was over, Georges Tinland, the son of Gaston, created a silk knitting factory named La Bonneterie Cevenole in the suburbs of Valence. He was the first one to sell lingerie and silk stockings with the brand Montagut. His name is associated with the birth of the brand.
As did other Ardèche Factories at the time, Bonneterie Cévenole helped the resistance by supplying lorries and also provided shelter to the refugees. That is the time when Georges Tinland steered Montagut to produce high end lingerie for the most demanding and quality minded customers. It marks the beginning of a long tradition of excellence for Montagut.
The post-war years were marked by a shortage in silk and other natural materials. To tackle this critical issue, Nylon (TM) and Rayon are introduced as new materials for Lingerie and stockings. The Montagut Flower makes its 'debut' as future emblem of the Brand .
Leo Gros, Georges Tinland's son-in-law, designed with a close friend an artificial yarn containing all the features of the silk. This very unique material was named Fil Lumiere (which literally means "Light Yarn") by his inventor. Never would have anyone imagined at that time how brightly the company would shine thanks to his breakthrough. From this date on, Leo Gros' constant drive to expand the brand internationally led him to travel all over the world and enabled his Fil Lumiere polo shirts to be known and appreciated in the Middle-East and Indochina.
When Pierre Gros, son of Léo joins Montagut, the company is already acquiring technical expertise in the manufacture of fully fashioned sweaters in wool, cotton, and cashmererand is becoming famous in many countries for its collections of fine knitwear in all kinds of natural yarns .
Montagut has become the most famous brand for Polo shirts in China . The expansion of the brand took a spectacular turn at the beginning of the century when Pierre Gros set out to make Montagut a global garment brand. Always keeping French style and Elegance as his motto he opened countless stores especially throughout Asia to provide the Montagut complete men's and ladies clothing lines.
What was in 1880 a rather small river-powered silk mill has now become an international company whose brand is recognized worldwide . For 5 generations it has preserved its French genuineness and know-how in order to create products of exceptional quality.