Every 20 minutes,
a plant or animal species disappears,
- over 26,000 species every year.

Holistic approach

Everyone wants to do something for the environment... But is it environmental progress
when we only consider the carbon footprint of a product's packaging
and neglect that of its ingredients?

Or when we only consider CO2, without thinking about soil pollution,
fine particle emissions or the depletion of water resources
that manufacturing can induce?

A product can be good in one respect and very bad in many others, so that in the end,
its environmental impact is not at all what we imagined.
That's why we adopt a multi-criteria Environmental Approach
based on the PEF method..

The PEF
Method

In 2018, the European Union developed and adopted a scientific method, the PEF (Product Environmental Footprint), to rigorously define and assess the environmental footprint of products.


It takes into account 16 impact categories (climate change, freshwater ecotoxicity, particles, use of fossil resources, etc.) and all stages of the product life cycle.
Today, it is the only scientific, reliable, and objective way to determine the extent to which a product is truly environmentally friendly.

Carbon
footprint

Beyond this multi-criteria approach, the Carbon Footprint, which only measures CO2 emissions, is nevertheless an essential step for a company wishing to assess its environmental impact by including its products, operations, and infrastructure.
With this in mind, we conducted our first carbon footprint assessment for 2023 covering scopes 1, 2, and 3.


As a result, the main decarbonization levers are at the product level, and more specifically, materials. We are therefore currently establishing an ecodesign plan starting with the FY26 season.

Responsible
packaging

According to ADEME (The French Agency for Ecological Transition), packaging is not a significant part of a textile company's carbon footprint. However, reducing plastic pollution helps preserve the biodiversity that is at the heart of our business.

In-store, our bags are made from FSC-certified paper and 70% recycled fiber. They are 100% recyclable. Our e-commerce packaging is made from FSC-certified cardboard, i.e. from sustainably managed forests. They are 100% recycled and recyclable.

RAinsing
awareness

To adopt a sincere CSR approach, you must be convinced, at all levels of the organization, of its merits and usefulness. And to do this, you must understand the problem and the environmental and social issues.
This is why our CSR department has been working with a consulting firm for the past two years to raise awareness among the company's various functions (style, purchasing, production, sales administration, communications, etc.) about impact measurement, environmental labeling, and eco-design.


0