HISTORY OF MONTAGUT SINCE 1880

The history of Montagut is the story of a family company from the south east of France, whose love for quality and elegance has led to spreading far beyond.

Established in the Auzene Valley near St Sauveur de Montagut, Adolphe Tinland was a young entrepreneur eager to help his native Ardeche to benefit from the industrial expansion. He created a silk yarn factory which could work thanks to the motive force of the river.

1880

The business was handed to his son Gaston and to the following generations.

1900

Between the beginning of the 20th century and the First World War, Paris was known to be the cradle of fashion to the rest of the world. As soon as the war was over, G Tinland, the son of Gaston, created a silk knitting factory named La Bonneterie Cevenole in the suburbs of Valence. He was the first one to sell lingerie and silk stockings with the brand Montagut. With this factory, he was able to produce high end garments and meet the demands of an increasing number of customers focused on quality. This was the beginning of a long tradition of excellence for the Montagut brand name. His name is associated with the birth of the brand.

1925

Like lots of Ardèche's companies at the time, La Bonneterie Cévenole helped the resistance by supplying panel vans and providing shelters to the refugees.
That is the time when Georges Tinland steered Montagut to produce high end lingerie for the most demanding and quality minded customers . It marks the beginning of a long tradition of excellence for Montagut.

1944

The post-war years were marked by a shortage in silk and other natural materials . To tackle this critical issue, Nylon (TM) and Rayon are introduced as new materials for Lingerie and stockings. The Montagut Flower makes its 'debut' as future emblem of the Brand .

1950

Leo Gros, Georges Tinland's son-in-law, designed with a close friend an artificial yarn containing all the features of the silk. This very unique material was named Fil Lumiere (which literally means "Light Yarn") by his inventor. Never would have anyone imagined at that time how brightly the company would shine thanks to his breakthrough.
From this date on, Leo Gros' constant drive to expand the brand internationally led him to travel all over the world and enabled his Fil Lumiere polo shirts to be known and appreciated in the Middle-East and Indochina.

1963

When Pierre Gros , son of Léo joins Montagut , the company is already acquiring technical expertise in the manufacture of fully fashioned sweaters in wool , cotton ,and cashmererand is becoming famous in many countries for its collections of fine knitwear in all kinds of natural yarns.

1986

Montagut has become the most famous brand for Polo shirts in China . The expansion of the brand took a spectacular turn at the beginning of the century when Pierre Gros set out to make Montagut a global garment brand. Always keeping French style and Elegance as his motto he opened countless stores especially throughout Asia to provide the Montagut complete men's and ladies clothing lines.

2000

What was in 1880 a rather small river-powered silk mill has now become an international company whose brand is recognized worldwide. For 5 generations it has preserved its French genuineness and know-how in order to create products of exceptional quality.

2012